Case: AEG Reloaded

Case contact: lennart.soderberg@mktg.com

AEG Reloaded

Build expectation and engagement prior to the relaunch of AEG, in a way that will trigger key clients from all over Europe to attend the event.

Create a seamless guest journey that the target group never has experienced before, including an innovative, engaging and exclusive stage program that takes less than 40 minutes.

Those were some of the challenges MKTG addressed together with Blue Lemon and Voks Dam. The AEG Reloaded event succeeded to get a selective audience (with high demands) to travel to Berlin for an immersive and memorable AEG-experience.

MKTG has with AEG Reloaded received a nomination within the B2B category at The Swedish Event and Sponsor Association’s Annual Award.